Brand & web design studio Miami-based, working nationwide
View the workEvery city in America is full of exceptional work hiding behind ordinary websites. The cabinetmaker whose kitchens belong in magazines. The clinician patients drive an hour to see. The contractor whose finish work sells the whole building.
We help ambitious service businesses build a presence that reflects their standards: a distinctive identity, considered language, and a beautifully connected website. A brand made for the business you are becoming.
A Miami workshop building custom cabinetry at the highest level — with a presence that said none of it. We rebuilt the identity and site around quiet luxury: warm typography, editorial calm, and the work photographed the way it deserves.
Explore the projectBefore Castillo Studio took outside clients, it built for its own. BMCA Group — a lab compliance and calibration firm serving Florida and Puerto Rico — needed to look like what it already was: the one accountable partner labs trust before an inspection. The brand was rebuilt around a single promise, with proof at every scroll: traceable certificates, named institutions, and a structure that turns technical authority into trust.
Explore the project
We work with a specific kind of client: the specialist whose reputation was built on referrals, whose work speaks for itself in person — and disappears online. Custom builders. Boutique clinics. Craftsmen. Technical firms. Businesses where the founder's standard is the product.
You may be growing beyond referrals, refining your services, or ready to attract a different kind of client. We bring a thoughtful, personal approach to how your business is seen.
Your website is part of a larger story. We consider how your business looks, sounds, and feels wherever a customer meets it.
A considered logo, palette, and type system give your business a distinctive visual language.
Thoughtful copy and an intuitive website help people understand your value and start a conversation.
From a proposal to an email signature, we can extend the identity into the materials your business uses every day. Applications are scoped with your project.
For the first 25 businesses we partner with, we are offering focused, designer-led work at a clear introductory investment. No artificial markdowns—just serious work, thoughtfully scoped.
A complete, polished home for a growing business.
A designer-finished identity and website, built together.
The complete identity, built to carry everything that comes next.
Logo and website projects include two revision rounds. Website refreshes require a workable existing platform; full rebuilds and replacement identities are quoted as new work. Additional refresh pages are $275 each. Additional pages, features, and revisions on new builds are quoted separately. Domains, hosting, printing, photography, paid fonts, and software subscriptions are separate.
Reduce repetitive admin with workflows built around how your business operates. We review your existing tools and agree the connections and approval steps first.
Connect one repeatable task.
Keep the next step moving.
Turn everyday information into useful drafts.
All prices are in USD. Final pricing, deliverables, support allowances, third-party costs, and launch dates are confirmed in your proposal. Automation software subscriptions and usage charges are separate.
For businesses that are a strong fit, we offer a complimentary Brand Presence Preview: a focused first look at how your identity, website, and customer-facing materials could work together.
No pressure. No obligation. Just a thoughtful direction to consider before you commit to a project.
Request a Brand Presence PreviewOne conversation, done properly. We learn how you see your brand — the version that's lived in your head for years — and what your best clients already say about you.
You see a considered creative direction: identity, website, and language presented together. We explain the thinking, then refine it with your feedback.
We refine, then we build. Copy, design, photography direction, and launch — handled end to end while you keep running your business.
We review the details, check the experience across screen sizes, and prepare your site for launch. You leave with the agreed brand assets and a clear handover.
Every engagement runs remotely by design — the Vision Session and Reveal over video, reviews on a private link, and photography directed wherever your work lives. Miami is home. Your city is where it launches.
Castillo Studio is newly launched, backed by a team with more than 20 years of visual-design experience and decades of business-building experience across medical services and live events. Michael Castillo leads each engagement from Miami.
We understand that a brand is not decoration—it is how a serious business earns trust before the first conversation. Every engagement receives Michael’s personal attention, from the first conversation to the final details. We hold our work to the standard of the best firms, while giving each client direct, personal attention.
The brand’s only job is to change it. A note on what we’re actually building when we build a brand.
Read the journal entryFor owners who care deeply about their work, and want every detail to reflect it.
The Studio Standard
No. You need a clear service and the ambition to present it thoughtfully. The refresh package refines your existing logo and website; the new logo and starter website package builds both together. Individual services are available too.
Yes. We work with businesses across the United States through video conversations and private review links. Any on-location photography is arranged separately.
We confirm a realistic schedule after discovery. A focused website may suit a fourteen-day production window once the agreement, initial payment, and required materials are in place. Full brand engagements and larger sites are scheduled to their scope. Client feedback and asset availability affect timing.
Your proposal lists the pages, brand assets, copywriting, revision rounds, and handover. We identify any additional costs before you commit. Photography production, printing, paid fonts, hosting, domains, and third-party subscriptions are included only when expressly listed.
Yes. We can discuss a focused first phase and a sensible path forward. If the identity needs foundational work first, we will explain why before recommending a scope.
We hand over the agreed assets and explain how to use them. Optional website care and automation support are available separately. Monthly allowances and response times are agreed in writing; larger additions are quoted separately.
Tell us about your business and where you want to take it. Michael will reply within one business day to discuss fit, scope, and the next step.
Thank you for sharing your plans. Michael will reply within one business day to discuss your project and the next step.
Prefer email? hello@castillostudiomiami.com
Castillo Studio · Miami, Florida · Clients nationwide