Services / Brand Refresh

Brand refresh in Miami · Working nationwideStill your business.
More fully expressed.

You have earned your reputation one customer at a time. A brand refresh gives that reputation a clearer expression—while respecting the name, character, and relationships that brought you here.

Let’s talk about your business

04 / Brand Refresh

There is a difference between starting over and growing into yourself.

01

Tell us what should never change.

The color customers recognize. The name your family helped you choose. The sense of warmth, precision, or quiet confidence you want to keep. We want to know what carries meaning before we suggest what comes next.

We also ask what feels dated or disconnected. Perhaps the business cards say one thing and the website says another. Perhaps the logo still reflects the company you started, rather than the one you run today.

02

Make the pieces feel like they belong together.

We look at how your identity appears across everyday customer encounters. Small refinements to an existing logo can make it easier to use and more consistent with your website.

The combined refresh brings logo refinement and up to three existing website pages into one project. It is a focused improvement to an established identity, with two revision rounds.

03

Let your next chapter feel like yours.

Picture your team wearing a mark you recognize and feel proud of. Picture a proposal, a business card, and a website that look like they came from the same business.

We can extend the refreshed identity into business card layouts, shirt artwork, and an email signature as a separately scoped add-on. Physical production is separate.

Your starting point

Brand Refresh

From $350

Final scope and timeline confirmed before work begins.

  • Refinement of your existing logo
  • Refresh of up to three existing website pages
  • Coordinated visual presentation
  • Two revision rounds

Logo refinement alone starts at $350. Business materials add-on starts at $250. A replacement identity or full website rebuild is quoted as new work.

A few things you may be wondering.

Will my customers still recognize the business?

Preserving meaningful, recognizable elements is part of the refresh discussion. We agree what stays and what changes before developing the direction.

What if I want a completely different logo?

That is a designer-finished logo project, starting at $650, rather than refinement. A designer-finished logo and four-page website together start at $2,250.

Can you refresh only the logo for now?

Yes. Existing logo refinement starts at $350. Website changes and business materials can be planned separately.

Start a Brand Refresh project

Tell us where you are. You'll hear back within one business day, usually with a couple of questions and a time to talk.

Prefer email? hello@castillostudiomiami.com

It begins with a conversation

Tell us what stays—and what you’re ready to become.

You do not need the perfect words. Tell us where you are, what matters to you, and what you would love to make possible. We’ll listen from there.

Tell Michael about your business