Start with what you would keep.
Before collecting design references, take a moment to name what you already like. It may be your logo’s basic shape, the color people associate with your business, or a website page that explains your work particularly well.
A thoughtful refresh begins with those strengths. It gives you a way to improve what is awkward without discarding everything familiar.
When a refresh makes sense.
A refresh can be a good fit when the business identity still feels right and the website is built on a workable platform. The work may involve refining lettering, improving spacing, reorganizing a page, or rewriting a service description so it sounds like the person customers actually meet.
For example, a service business might keep its name and recognizable logo while making its website easier to read on a phone and putting its most requested services closer to the top.
When starting again deserves a conversation.
A rebuild may be appropriate when the website cannot support the experience you need or its structure requires extensive replacement. A new logo may be appropriate when you want a fundamentally different identity rather than refinements to the current one.
The label matters because the work is different. Before agreeing to a project, ask what is being retained, what is being replaced, which pages are included, and whether the platform or ongoing costs will change.
Make the decision concrete.
Bring your current website, your logo files if you have them, and a short list of frustrations. Add three examples of work you want people to notice. You do not have to diagnose the technical problem yourself.
We can review the starting point together and explain the scope. Castillo Studio’s website refresh starts at $950 for up to three existing pages, or $1,250 for four. A new four-page website begins at $1,850, and a designer-finished logo and four-page website together start at $2,250. When a refresh quote approaches the cost of a rebuild, we will say so — you should not pay to patch something that wants replacing. Final scope, revision rounds, and third-party costs are confirmed before work begins.